{"product_id":"violetlock™-eliminate-brassy-yellows-deep-condition-maintain-cool-blonde-between-salons","title":"VioletLock™ — Eliminate Brassy Yellows, Deep Condition \u0026 Maintain Cool Blonde Between Salons","description":"\u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eKill the Brass Before It Kills Your Blonde\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eIf your platinum’s starting to yellow, your highlights verge on orange, or your silver shifts back to brass, \u003cstrong\u003eVioletLock™ Purple Hair Mask\u003c\/strong\u003e cancels those warm tones while deeply nourishing every fiber. Violet pigments fade away yellow hues. Keratin and lithospermum root extract restore the damage from lightening — letting you extend salon visits rather than chase them.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/b14_ad.webp?v=1776892803\" style=\"display: block !important; margin: 0 auto !important; width: 70% !important; height: auto !important;\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eStop Watching Your Color Turn Butter-Yellow After Just Three Washes\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eYou shell out $200 for that crisp, icy hue — then by wash three, it’s orange again. The usual solution? Purple shampoo that dries hair crunchy, or a $60 salon toner you can’t squeeze in. Both overlook what bleached, highlighted, or grey hair really needs: pigment potent enough to kill brass AND conditioning rich enough to keep strands soft.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Ban Brass in 5–10 Minutes, Not Half an Hour:\u003c\/strong\u003e Violet pigments pull yellow and orange from highlighted, platinum, and silver hair — in the time it takes to shave your legs in the shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Deep Nourishment While It Tones:\u003c\/strong\u003e Keratin mends bleach-damaged cuticles during the mask’s action. Your hair emerges cool-toned AND soft — not brittle and dry like after a harsh purple shampoo.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Safe on Highlights, Platinum, Silver \u0026amp; Natural Grey:\u003c\/strong\u003e Perfect for bleached blondes, balayage, platinum, grey blends, and naturally silver locks. Keeps cool tones cool between salon trips instead of warming up.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/1_5370ac6f-3408-4206-aed0-025d81019283.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eViolet Pigments to Cool Your Color, Keratin to Repair Your Hair\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eWhat sets \u003cstrong\u003eVioletLock™\u003c\/strong\u003e apart? It works on two levels simultaneously. Violet pigment lingers on the cuticle just long enough to counteract yellow and orange — the exact complementary-color method your colorist relies on, now in a simple shower step.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eBeneath the toning layer, keratin and lithospermum erythrorhizon root extract mend the cuticle, while polyquaternium-7 tames static and frizz. Unlike purple shampoos that leave hair hard and crunchy, this mask finishes soft, cool, and easy to detangle.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/2_5fe9ca1c-8f3e-4d3f-b62b-c650f0d10a88.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eWhy Blondes, Platinums \u0026amp; Silver Hair Are Swapping Purple Shampoo for This\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eSkeptics first — those who expected “just another overhyped purple product” found this was the first to actually erase brass without wrecking their hair. “I was three washes away from my next salon toner,” wrote Anna K. “Left this on for eight minutes. Brass gone, hair actually softer than before.”\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/3_37ea7854-f9fc-48bf-94da-f4765d263d0e.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eStep Out of the Shower Looking “Just Toned at the Salon”\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Locks in Moisture All Day:\u003c\/strong\u003e Lightweight formula absorbs without grease, keeping hair hydrated and cool-toned without heaviness.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Restores Springy Elasticity:\u003c\/strong\u003e Keratin strengthens strands thinned by bleach, preventing breakage from brushing and heat styling.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Maintains Cool Tone Between Appointments:\u003c\/strong\u003e Keeps platinum icy, highlights ashy, and silver vivid — stretching your salon visits rather than racing to them.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eHow to Tone and Nourish in Less Than 10 Minutes\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 1: Wet hair completely, then towel-dry until damp — damp strands soak up pigment and conditioner better than dripping wet ones.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 2: Apply an even layer of \u003cstrong\u003eVioletLock™\u003c\/strong\u003e from mid-lengths to ends. Leave on for 5–10 minutes — longer for stronger tone, shorter for a gentle gloss.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 3: Rinse until water runs clear. Your hair comes out cooler, softer, and ready to style right away.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/4_2747590b-ee27-4770-a7da-5d6b75d7a94f.png?v=1777058173\"\u003e\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e \u003cp\u003e \u003c\/p\u003e \u003ctable\u003e \u003cthead\u003e \u003ctr\u003e \u003cth\u003e\u003cstrong\u003eWhy Choose VioletLock™?\u003c\/strong\u003e\u003c\/th\u003e \u003cth\u003e\u003cstrong\u003ePurple Shampoo\u003c\/strong\u003e\u003c\/th\u003e \u003cth\u003e\u003cstrong\u003eSalon Toner Visit\u003c\/strong\u003e\u003c\/th\u003e \u003c\/tr\u003e \u003c\/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eNeutralizes yellow \u0026amp; brassy tones\u003c\/strong\u003e in 5–10 minutes\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eDeep-conditions while it tones\u003c\/strong\u003e — leaves hair soft, not crunchy\u003c\/td\u003e \u003ctd\u003e❌\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eWorks at home, no appointment\u003c\/strong\u003e under $15 a jar\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003ctd\u003e❌\u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eProduct Details for the Discerning Buyer\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eNet Content\u003c\/strong\u003e: 3.5 oz (100g)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eIngredients\u003c\/strong\u003e: Keratin, Lithospermum Erythrorhizon Root Extract, Aqua, Dimethicone, Polyquaternium-7\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFor\u003c\/strong\u003e: Blonde, Platinum, Grey \u0026amp; Silver hair — bleached, highlighted, or natural\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDimensions\u003c\/strong\u003e: 2.1 x 2.1 x 2.2 inches\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePackage Includes\u003c\/strong\u003e: 1 VioletLock™ Purple Hair Mask\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eGot Questions? Here's What You Need to Know\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv style=\"text-align: left !important;\"\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eWill it stain my hair purple if I leave it in too long?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eNo — it’s pigmented to tone, not dye. For a light gloss, rinse after 5 minutes. For more brass removal, leave on up to 10. Start with less time on your first try and increase as needed.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eHow often should I use it?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eUse once or twice per week depending on how quickly your tone fades. If your water is hard or you swim in chlorinated pools, twice weekly helps keep brass at bay.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eDoes it work on natural silver or grey hair?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eYes. Natural silver and grey tend to yellow from product buildup and sun exposure — the violet pigment neutralizes that yellow, keeping silver crisp.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eWill it dry out my hair like purple shampoo does?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eNo. Keratin and dimethicone condition as the pigment tones, leaving hair soft and manageable — not the crunchy, dry feel you get with most purple shampoos.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eCan I use it if I’m not bleached blonde but highlighted?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eYes. Balayage, babylights, partial highlights, and ombré all benefit from regular toning to keep lightened sections cool and avoid warmth. Apply mainly to lighter strands.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/6_e4d44b4a-d195-4270-a207-ee3e8357f927.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eReady to Stop Watching Your Blonde Turn Butter-Yellow?\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003eVioletLock™ Purple Hair Mask\u003c\/strong\u003e is the quickest way to keep platinum icy, highlights ashy, and silver bright — without extra salon trips or drying purple shampoos. Tone and repair in one rinse, then walk out looking freshly done.\u003c\/p\u003e","brand":"Pruvello","offers":[{"title":"100g","offer_id":58086206374269,"sku":"LG20303316+LP20330738","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/0320\/9341\/files\/6cd9de8b71875d7971e55d2f2756d80ae9e501524094de3e76a0015560cdbd8e.png?v=1777061045","url":"https:\/\/pruvello.com\/products\/violetlock%e2%84%a2-eliminate-brassy-yellows-deep-condition-maintain-cool-blonde-between-salons","provider":"Pruvello","version":"1.0","type":"link"}