VioletLock™ — Eliminate Brassy Yellows, Deep Condition & Maintain Cool Blonde Between Salons

VioletLock™ — Eliminate Brassy Yellows, Deep Condition & Maintain Cool Blonde Between Salons

100g
Sale price  $14.99 Regular price  $29.00
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VioletLock™ — Eliminate Brassy Yellows, Deep Condition & Maintain Cool Blonde Between Salons

VioletLock™ — Eliminate Brassy Yellows, Deep Condition & Maintain Cool Blonde Between Salons

Sale price  $14.99 Regular price  $29.00
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FLASH SALE UPDATE:
We're celebrating our 50,000th customer with a flash sale! Due to high demand, stock is running low.

Kill the Brass Before It Kills Your Blonde

If your platinum’s starting to yellow, your highlights verge on orange, or your silver shifts back to brass, VioletLock™ Purple Hair Mask cancels those warm tones while deeply nourishing every fiber. Violet pigments fade away yellow hues. Keratin and lithospermum root extract restore the damage from lightening — letting you extend salon visits rather than chase them.


Stop Watching Your Color Turn Butter-Yellow After Just Three Washes

You shell out $200 for that crisp, icy hue — then by wash three, it’s orange again. The usual solution? Purple shampoo that dries hair crunchy, or a $60 salon toner you can’t squeeze in. Both overlook what bleached, highlighted, or grey hair really needs: pigment potent enough to kill brass AND conditioning rich enough to keep strands soft.

➤ Ban Brass in 5–10 Minutes, Not Half an Hour: Violet pigments pull yellow and orange from highlighted, platinum, and silver hair — in the time it takes to shave your legs in the shower.

➤ Deep Nourishment While It Tones: Keratin mends bleach-damaged cuticles during the mask’s action. Your hair emerges cool-toned AND soft — not brittle and dry like after a harsh purple shampoo.

➤ Safe on Highlights, Platinum, Silver & Natural Grey: Perfect for bleached blondes, balayage, platinum, grey blends, and naturally silver locks. Keeps cool tones cool between salon trips instead of warming up.

Violet Pigments to Cool Your Color, Keratin to Repair Your Hair

What sets VioletLock™ apart? It works on two levels simultaneously. Violet pigment lingers on the cuticle just long enough to counteract yellow and orange — the exact complementary-color method your colorist relies on, now in a simple shower step.

Beneath the toning layer, keratin and lithospermum erythrorhizon root extract mend the cuticle, while polyquaternium-7 tames static and frizz. Unlike purple shampoos that leave hair hard and crunchy, this mask finishes soft, cool, and easy to detangle.

Why Blondes, Platinums & Silver Hair Are Swapping Purple Shampoo for This

Skeptics first — those who expected “just another overhyped purple product” found this was the first to actually erase brass without wrecking their hair. “I was three washes away from my next salon toner,” wrote Anna K. “Left this on for eight minutes. Brass gone, hair actually softer than before.”

Step Out of the Shower Looking “Just Toned at the Salon”

✓ Locks in Moisture All Day: Lightweight formula absorbs without grease, keeping hair hydrated and cool-toned without heaviness.

✓ Restores Springy Elasticity: Keratin strengthens strands thinned by bleach, preventing breakage from brushing and heat styling.

✓ Maintains Cool Tone Between Appointments: Keeps platinum icy, highlights ashy, and silver vivid — stretching your salon visits rather than racing to them.

How to Tone and Nourish in Less Than 10 Minutes

Step 1: Wet hair completely, then towel-dry until damp — damp strands soak up pigment and conditioner better than dripping wet ones.

Step 2: Apply an even layer of VioletLock™ from mid-lengths to ends. Leave on for 5–10 minutes — longer for stronger tone, shorter for a gentle gloss.

Step 3: Rinse until water runs clear. Your hair comes out cooler, softer, and ready to style right away.

Why Choose VioletLock™? Purple Shampoo Salon Toner Visit
Neutralizes yellow & brassy tones in 5–10 minutes
Deep-conditions while it tones — leaves hair soft, not crunchy
Works at home, no appointment under $15 a jar

Product Details for the Discerning Buyer

  • Net Content: 3.5 oz (100g)
  • Ingredients: Keratin, Lithospermum Erythrorhizon Root Extract, Aqua, Dimethicone, Polyquaternium-7
  • For: Blonde, Platinum, Grey & Silver hair — bleached, highlighted, or natural
  • Dimensions: 2.1 x 2.1 x 2.2 inches
  • Package Includes: 1 VioletLock™ Purple Hair Mask

Got Questions? Here's What You Need to Know

Will it stain my hair purple if I leave it in too long?

No — it’s pigmented to tone, not dye. For a light gloss, rinse after 5 minutes. For more brass removal, leave on up to 10. Start with less time on your first try and increase as needed.

How often should I use it?

Use once or twice per week depending on how quickly your tone fades. If your water is hard or you swim in chlorinated pools, twice weekly helps keep brass at bay.

Does it work on natural silver or grey hair?

Yes. Natural silver and grey tend to yellow from product buildup and sun exposure — the violet pigment neutralizes that yellow, keeping silver crisp.

Will it dry out my hair like purple shampoo does?

No. Keratin and dimethicone condition as the pigment tones, leaving hair soft and manageable — not the crunchy, dry feel you get with most purple shampoos.

Can I use it if I’m not bleached blonde but highlighted?

Yes. Balayage, babylights, partial highlights, and ombré all benefit from regular toning to keep lightened sections cool and avoid warmth. Apply mainly to lighter strands.

Ready to Stop Watching Your Blonde Turn Butter-Yellow?

VioletLock™ Purple Hair Mask is the quickest way to keep platinum icy, highlights ashy, and silver bright — without extra salon trips or drying purple shampoos. Tone and repair in one rinse, then walk out looking freshly done.

FLASH SALE UPDATE:
We're celebrating our 50,000th customer with a flash sale! Due to high demand, stock is running low.

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What our customers say

Based on 5,933 reviews

Great Quality

Overall very happy, quality is as great as expected and the shipping was quick.

Elena P.

16h ago

Works like shown

I was sceptical at first, but it legit looks & works like shown in the videos. Can recommend!

Mark E.

2 days ago

Support is awesome

My item sadly arrived damaged since it had small scratches. I got a replacement 100% free within 5 days, very rare these days!

Alex R.

21h ago

Exactly what I needed

I was this on Pinterest and was instantly hooked. Very pleased to see it looking exactly the same in person as shown online.

Hannah W.

4h ago

Seems very premium

Product is great and feels high quality

Nancy V.

4 days ago